ChoYo is a mock company I created which introduces a new eco-friendly yogurt brand targeting millennial parents seeking healthy, convenient options for their families. I have created an IMC that explains how the strategy leverages social media presence, targeted online advertising, and partnerships with environmental charities like Greenspace and We Don't Waste to build brand trust. By positioning ChoYo as both affordable and sustainable with biodegradable packaging, the campaign emphasizes a partnership tone with consumers while delivering key messages about health benefits, environmental responsibility, and value. To execute this vision, I created three print advertisements, a detailed storyboard, and a Spotify audio ad, demonstrating how ChoYo can connect with millennial parents across multiple touch points. This comprehensive approach aims to establish ChoYo as a household name that supports both family wellness and environmental conservation.

Link To IMC - Click Here